Product & Service Innovation with Westpac
We have worked with the Westpac Group over the past few years to develop a new Innovation mindset and subsequently new products and services that better integrate in the way their customers live their lives.
To answer the question that drives constant improvement and focus.
How do we design new banking services that better answer the needs of our customers today and tomorrow?
Unlocking specific groups of customers problems and challenges
- How do we help new couples join their finances without the unnecessary long term financial commitment?
- How do we help First time home buyers achieve their goals without giving up too early?
- How do we help families create new banking structures with those who matter to help achieve all their goals over time?
800m Sprint
Our innovations process for focused breakthroughs
We rethink normal by exploiting new context for greater opportunity. Our 800m Sprint process helps us discover new areas of opportunity from customers, experts and disruptors. We provide focused breakthroughs in ideation that allows us to rapidly prototype new solutions. We evaluate the real value and desirability by getting potential solutions into peoples hands early on in the process.
REPURPOSE & DISRUPT
Finding Westpacs innovation momentum
We have taken existing Westpac product and services and made them more relevant to existing customers through Human centric design. We have also adapted existing services to appeal to new customer groups where Westpac has been under represented. And importantly we have provided innovation pathways to disrupt the marketplace to create new value from new services that don’t currently exist.
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