We help companies ask better questions

who we are

We are trusted partners across brand, communication, concept and business development. The questions change from project to project. The goal doesn't: we help companies find new perspectives for better business outcomes.

how we work

A small core team leads every project. Associates join when a project needs specific expertise and trusted partners take care of production and performance marketing. The right people for the job, not just whoever is available.

based in

Stockholm, working globally. Anywhere in the Milky Way, if the brief calls for it — distance is rarely the hard part, asking the right questions is. With Spentia specifically, we run the Operational Diagnostic across the Nordics.

Fresh perspectives, better business outcomes

Most projects start with unrealised ambitions. We find new perspectives on your business. This helps sharpen the question you need to ask in order to deliver the results you are looking for. Strategy, execution and learnings – we close the loop that keeps your business evolving.

brand

Positioning, culture, naming and branding. We find what is uniquely true and relevant about a company, give it a name, a voice and a system that holds up over time.

communication

Messaging, content and campaigns that build brand and culture — inside the company first, then with customers, partners and the market.

concept development

Turning loose ideas into clear, testable concepts and offers. We ask the right questions early, so the great ideas survive and become a part of a better tomorrow.

business development

The smartest people in the world now have a time-machine. Our partners Spentia allow us to orchestrate a uniquely fast and effective identifying and structuring of growth initiatives, from business case and plan to people, partners and launch. Already a game changer for many European clients.

ideation sprint

Fresh perspectives that spark new products and services.

research sprint

From a pile of research to the insights that can actually move your business forward.

↳ incl. Spentia Operational Diagnostic

deep dive

Customer interviews that get past what people think you want to hear.

rapid prototyping

Quick, focused tests of what your customers think about your future investments before you make them. See where the real value lies.

mvp

When you have to see it to believe it: a minimum viable product in customers’ hands.

our approach

A loop, not a line. What we learn sharpens what we predict — and every prediction starts the next round of thinking.

  1. Think

    Fresh perspectives. Rethinking normal by putting the business in a new context.

  2. Make

    Rapid experiments and prototypes that show where the real value lies.

  3. Learn

    Building momentum that lasts, with the right structures and inputs to unlock innovation.

  4. Predict

    Reading the many factors that will shape your future business — and back to thinking again.

Operational Diagnostic

Where do time, money and energy leak in your organisation? In four weeks you get a prioritised action plan, with costs and benefits.

how it works

An AI interviewer talks anonymously with everyone in scope. Senior analysts trace each friction to its root cause and put a price on it.

why it works

Everyone is heard, not a sample. Participation has passed 85% on every engagement so far.

with us

Developed by Spentia in Paris. We have adapted it for the Nordics, and help clients turn insights into a roadmap of prioritised actions.

Talk to us about the diagnostic

Clients

Scanmast

brand · communication · concept · production

Indoor Golf Group

brand · communication · concept · business development · rapid prototyping

also working with

  • Volati Communication
  • Sveriges Textilhandlare
  • Twiceme

earlier projects

  • ELKO / Schneider Electric
  • Amanda AI
  • ESET
  • Nespresso
  • Hyundai
  • Westpac

A small team, the right people around it

Monster portrait of Stefan

founder, strategy & commercial

Stefan Pettersson Noord

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Monster portrait of Jonas

partner, strategy & creative director

Jonas Lembke

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Monster portrait of Adam

copywriter & creative directorassociate

Adam Reuterskiöld

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trusted resources to scale at will

craft & production partner · external

Landet Reklam

Ideas that do a job. Landet turn concepts into finished work across print, digital, film, events and social, and produce alongside us for Scanmast and Volati Communication.

Website of Landet Reklam (opens in new tab)

ideation and resource network · only by invitation

The Brain Alliance

A small, exclusive circle of practitioners, trading ideas, pushing each other and helping new projects find the right people and resources. It has already sent things into the world: Elevante (opens in new tab), which helps students remember what they learn in class, and Ordo (opens in new tab), which keeps your trips in order. The tools are often new. The point is old-fashioned: Making everyday life awesome.

portfolio company · ally

Amanda AI

Maximise conversions in your sales funnel. Amanda AI builds, tests and optimises for measurable conversions across Google, Meta and Bing. See your money go to work. When a project needs performance marketing, this is what more and more media houses and companies use.

Website of Amanda AI (opens in new tab)

Say hello

hello@innovationchapel.com Write to us