TBL XR FOR NESPRESSO
how do you apply THE POWER OF AUGMENTED reality to a shared TRAINING experience?
“This has been a formidable technical challenge. We made group interactive projection a reality, and we can now augment a VR experience for a shared training session. It has been a chance to realise a dream we have had for a while and Nespresso provided the opportunity.”
Jonas Lembke - I.C.
1. BRIEF.MAKE new starters experience the origin of Nespresso products together in a way that makes them better story tellers.
2. DESIGN EXPLORATIONWe wanted to find a visual language and a sound design for the user interface that would work for this kind of interaction. We collaborated with Robert Lindstrom and North Kingdom to translate Nespresso’s aesthetic for TBL XR.
3. MAKING IT PORTABLE.The most practical way for Nespresso to use the prototype for TBK XR in testing was as a portable unit that they could set up in different venues. This was done with the help of Matthiew at Queen & Crawford.
https://www.instagram.com/queenandcrawford
4. THE PROTOTYPE As it stands, the Prototype has bought all the elements of the project together letting Nespresso put new starters through the experience in different locations. The reactions have been amazing.
Product & Service Innovation with Westpac
MOGUIDE FOR HYUNDAI
Now you
To talk to us about your project, Get in touch.