Innovation always feels obvious in retrospect.
We believe the potential to lead comes from knowledge and experimentation. We believe we will get there by asking better, braver and more well informed questions – that is why we do it.
Here are some of our principles.
Don’t innovate because you have to. Innovate because you can.
You must create new perspectives for new opportunities.
Always start with a better outcome for people. Do more for less, and do it quickly.
Change momentum by experimenting further and faster.
Learn that you don’t know.